Adidas announces creation of wide-reaching NIL network

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Over 50,000 students will have the opportunity to profit off their name, image and likeness (NIL) under a new Adidas initiative.

The brand announced on Wednesday that it is forming an NIL network that will be accessible to its 109 NCAA Division I partner schools. Through the program, eligible students across 23 DI sports will have the opportunity to become a paid affiliate brand ambassador with Adidas, a first for a major sports brand.

The initiative is the latest chapter of Adidas’s “Impossible Is Nothing” campaign, which promotes the brand’s goal of creating a more equitable and inclusive future in sports. To start, athletes will have the chance to profit through commission links, but Adidas plans to also offer elevated opportunities at a brand partnership and entrepreneurial level.

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