Galvin Green recognized among top brands for sustainability thanks to long-lasting apparel
The durability and longevity of golf apparel is considered as the key sustainability factor for serious golfers in North America, according to a new independent survey that highlights the growing importance of eco-friendly practices amongst the game’s regular playing community.
Findings from research conducted earlier this year by Sports Marketing Surveys* into environmental concerns and brand perceptions among golfers in the US & Canada, found that leading high-performance clothing brand Galvin Green is recognized as one of the top-five brands for sustainability, with 10% of those surveyed in the world’s largest golfing market now considering it for future apparel purchases.
The survey also confirmed that sustainability is a growing concern amongst North American golfers, with over two-thirds of those surveyed believing it’s a very important issue in golf right now, while the vast majority believe it will become even more so over the next ten years . The durability of apparel was seen as a major environmental concern amongst those surveyed, with almost all golfers viewing a garment’s lifespan as the prime consideration. Nearly three quarters of respondents believe that it has become imperative for brands to advance the volume of sustainable garments on offer, with almost half claiming they would spend up to 50% more for a product from a brand with proven sustainability credentials.
The importance of long-lasting products has been a core principle for Galvin Green for more than 30 years and is a top priority for the brand when designing new garments and accessories. A recent sustainable innovation from Galvin Green received global critical acclaim, with half-zip sweaters made from its INSULA™ fabric derived from recycled plastic bottles winning the ‘Sustainability in Sport’ award at the 2021 Sports Technology Awards.
“We started talking about sustainability more than a decade ago and have always had a vision to produce top quality golf clothing that lasts longer than others,” said Sofia Ask Klason, Product Manager at Galvin Green. “This outlook has automatically resulted in our introducing more sustainable products into our ranges that are highly durable. We’ve found that consumers are willing to pay for garments that last longer – as long as they perform well, which ours always do,” she added.
A third of golfers surveyed (33%) consider eco-certification as important to some degree, which reflects well on the brand’s commitment to sourcing fabrics that minimize both carbon footprint and ecological
impact. The current Part One 2022 range utilizes both Bluesign® or Oeko-Tex® Standard 100 approved fabrics to offer the widest range of sustainable apparel on the market.
“The findings from this survey go a long way to justifying the brand’s core values and commitments to our customers,” said Tom Romano, General Manager, North America. “It’s in our DNA at Galvin Green to create collections that provide elite-level performance, while remaining durable and ecologically responsible. So to see such a large appetite for sustainable long-lasting garments is very encouraging,” he added.
Galvin Green boosted its green credentials even further over the past 12 months by becoming a leading Innovation Partner with the GEO Foundation for Sustainable Golf – a partnership designed to help speed up the progress of sustainability in and through golf.
“Galvin Green has shown great leadership in the golf apparel sector for a number of years with a series of important sustainable product innovations and a drive to push the boundaries with a sustainable mindset,” said Jonathan Smith, Founder & Executive Director of the GEO Foundation for Sustainable Golf. “The brand’s focus on revolutionary technologies, pioneering fabrics and creating products that last made from certified materials throughout the supply chain, sets an example for the whole industry on how to innovate responsibly and sustainably,” he added.
*The research was conducted among North American men and women golfers in February 2022 by leading sports research company Sports Marketing Surveys, with the aim of understanding the key sustainability practices and concerns of golfers.
For details of the latest clothing options, visit www.galvingreen.com
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