How IKEA, DICK’S Sporting Goods And Adidas Are Rethinking The Store

Stores need a reset. But this should not come as a surprise. Tech advancements challenged the traditional wholesale model. E-commerce exploded. Consumers wanted their orders faster, and companies responded with quicker delivery. What does this mean for physical retail? A brick-and-mortar makeover. Customer using smart mirror technology in a store’s fitting room. getty The e-commerce …

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