XDD will be launching seven new collections on the show floor at Kingpins in Amsterdam, taking place on April 20-21, 2022.
Each collection will be defined by a “story” with its own unique characteristics. These stories include Vintage Friendly, One-Size Fit, Black Denim, Raw Denim, Neutrals, Mild Hand Feel and Ecology Denim.
Representing market demand, one of the core trends XDD will promote at the event is vintage. In the past year, there have many products incorporating ’90s denim. XDD Denim’s “vintage-friendly” fabric is designed and manufactured for brands such as Levi’s, giving it a distinct advantage from a partnership perspective that can help reinforce their vision that this trend will last for a few more years.
Vintage is suitable for various types of denim silhouettes, and the trend can work with different eras, eg the ’60s, ’70s and ’90s. Wearers can experience first-hand how this vintage/marble effect can impact the denim’s quality.
Items that are one-size fits are designed to appeal to a range of differently sized people; they may be snugger on larger frames and baggier on smaller people. The phrase is often used to describe jeans styled to be worn easily, and serves as the basic concept for the story.
Although it is difficult to make a product that adheres to the one-size fit standard, this story aims to deliver a comfortable stretch option for consumers. XDD developed a denim fabric that provides an ultra-stretch with excellent recovery via its new Aerate-Max technique.
The manufacturer’s data indicates that the fabric has a 5 percent increase in stretch and recovery capabilities when compared with DualFX technology. This is a new development for the “all day comfort” direction that the industry has taken toward jeans.
Black denim is always a trendy look, and XDD is putting its own spin on it by providing a different shade of black via different treatments. The color range can also illustrate the marble/vintage effect consumers desire, with just one basic wash necessary. Therefore, the black denim look can be part of the vintage story too.
The focal point of this collection is sustainability, with these jeans comprised of raw, unwashed denim. The jeans are made from sustainably sourced recycled cotton certified by the US Cotton Trust Protocol (USCTP), Global Organic Textile Standard (GOTS) and the Better Cotton Initiative (BCI). With these certifications intact, XDD can manufacture its products so that the fabric traceable throughout the supply chain.
The Neutrals story includes a range of innovative looks, including Earth Colors. The A/W 23 collections continue to champion denim that can be either in its loom state, in which the fabric has not undergone anys or treatments since it left the loom, or in the garment dyed state. The natural-colored collections are grounded with preferred fiber options, such as USCTP, GOTS, BCI-certified cotton. These fibers include natural slub fabric as well as visible seeds textures.
Mild Hand Feel
The industry continues to source responsible, certified cotton, such as Lyocell to provide a soft comfort hand feel. XDD cooperates by using Lenzing’s REFIBRA, an eco-friendlier version of the Lyocell fabric, to provide this “eco-soft” hand feel to customers.
XDD is also exploring corn as another natural fiber alternative. The mill is adding bio-based spandex to its products, using 30 percent corn-based element to replace the chemical. The purpose is to develop a sustainable soft hand feel for the denim garment.
XDD DENIM recently launched Ecology Denim, described by the mill as a “five-in-one concept” for the different fibers included. The fabric is positioned as XDD’s solution for the local textile industry’s waste. The fabric contains 15 percent Tencel x REFIBRA, 10 percent GRS-certified recycled cotton, 64 percent organic cotton, 1 percent bio-based spandex and 10 percent textile waste.
“The main purpose is to reuse and recycle waste,” said Ng Kin Man, director of the company’s denim division, noting that Vietnam restricts waste imports. The concept is created with XDD’s sewage recycle process, using their Closed Loop System.
The company collects garment waste and stock from local factories, dissolves and regenerates it, then re-spins the yarn. It also recycles cut waste from its own production. Man said that the key to maintaining quality is by applying the denim waste to similar products.
With these new collections, XDD Textile aims to provide brands at Kingpins with the most innovative denim product on the market.
XDD Textile is inviting attendees to visit their booth in Area 3, #36 at Kingpins Amsterdam, on April 20-21 2022.
To learn more about XDD Denim and its parent XDD Textile, click here. To follow XDD Textiles on Instagram @xdd_textile, click here.